Sophisticated look for the Alysi boutique designed by Studio Pepe

Last year the first boutique in Milan of the Alysi fashion brand opened its doors. The shop is located in the heart of the historic Brera district in a 17th century building.

The project of the store was entrusted to Studio Pepe who managed to create a sophisticated, elegant and contemporary interior in perfect line with Alysi’s style. The interior is characterized by a palette of half-tones and natural tints, which enhance the collection without overwhelming it.

The store is spread over 130 square meters and it is conceived as a sequence of spaces, each with an individual character and distinguished by combinations of materials and colors but with some repeated elements that create continuity (such as the marble details).

The first room is dedicated to the display of clothing and is characterized by shades of light gray, pink and burgundy. A narrow pink corridor with a vaulted ceiling leads the visitor to the second room where the brand’s accessories are displayed on a particular copper wall. Finally we find the dressing room area, characterized by carpeting and soft curtains in shades of gray that create an incredibly welcoming environment.

Photos Silvia Rivoltella

Photos Silvia Rivoltella

Photos Silvia Rivoltella

Photos Silvia Rivoltella

Photos Silvia Rivoltella

Photos Silvia Rivoltella

Photos Silvia Rivoltella

Recently, on the occasion of the last fashion week that took place at the end of September 2019, Studio Pepe added to the flagship store a tiny yet secret room that accommodates a carpeted vending machine that encourages creativity and playfulness, dispensing trinkets and little gifts to the most affectionate customers.

A neon installation inspired by the Memphis style was also added to further enhance Alysi’s playful yet sophisticated spirit.

Photos Anna Shisterova

 

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