The Etcetera series: a Swedish icon that represents the distinctive design of the 70s

With its unique wavy silhouette and unrivaled comfort, the Etcetera series (easy chair, lounge chair and footstool) has conquered the design world ever since the 70s when it was originally designed by Jan Ekselius.

Back in the 1970s, Jan Ekselius crafted the Etcetera chair as a prototype for his school’s workshop at the Royal College of Art in London.

With its unmistakable shape, organic form and incredible comfort, it has become a true design icon and an integral part of Swedish design heritage. The etcetera lounge chair is also often chosen to represent the distinctive design of the 70s.

Exhibited at Christie’s in London and Bukowskis in Stockholm, the Etcetera lounge chair, easy chair and footstool are now receiving a relaunch by Swedish design boutique Artilleriet.

Partnering with craftsmen experienced from the original manufacturing at J.O. Carlsson and Forsbergs in Småland, Sweden, Artilleriet is upholding the Etcetera’s high level of quality, while focusing on sustainable assemblage and production. 

 “50 years ago I could never have had imagined that Etcetera would be this desired today,” Ekselius says.

The three-piece series will launch in a range of vibrant colorways, along with a new amber color chosen for its historical look and connection to the mood and tone of the ’70s.

 

Leggi il post in ITALIANO – Lee la entrada en ESPANOL

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright © 2020 · Mariana Bettinelli · Theme by 17th Avenue