Trend 2019: Vienna straw is more modern than ever

Vienna straw is a material that has become iconic thanks above all to the classic bistro chairs. The first chairs with bent wood back and Vienna straw seat were produced from the mid-nineteenth century by the Austrian company Thonet and became so popular that, of the iconic model No. 14, 50 million pieces were produced between 1850 and 1950.

GTVChairs N.1 (1850) and  N.14 (1860) byMichael Thonet

The straw is a poor and natural material but, thanks to the handmade interweaving, it becomes extremely resistant and with its unique pattern.

Sank into oblivion for a few years, Vienna straw today is not only associated with tradition but it is inspiring contemporary design and has become again very trendy. It was also one of the trends of the last Milan Design Week 2019 where we saw the Vienna straw presented by many companies and used not only for chairs but also for small tables, headboards, lamps and accessories.

The return of this traditional material is also due to the contemporary reinterpretation that the designers are giving. Among the most beautiful reinterpretations, there are certainly those made by Gebrüder Thonet Vienna, the Austrian company founded by the descendants of Michael Thonet that, in addition to iconic products, also presents innovative projects resulting from the collaboration with international designers such as GamFratesi and Nendo.

This is the selection of my favorite Gebrüder Thonet Vienna products. What do you think?

Allegory-GTVAllegory Desk by GamFratesi – Single curve stool by Nendo

Hideout-GTVHideout by Front

Wagasa-GTVWagasa – by Servomuto, by GTV

Caryllon-GTVLoie by Chiara Andreatti

TargaSofa-GTVTarga sofa by GamFratesi

N0-GTVN.O by Front

New products presented at the last Milan Design Week 2019.

GTV-salone del mobileRue Headboard and Moss bench by GamFratesi

Suzenne-GTVSuzenne by Chiara Andreatti

Yvette-GTVYvette by Chiara Andreatti

n200-GTVN.200 by Michael Anastassiades

Ottow-GTVOTTOW headboard by storagemilano

Images credits: Gebrüder Thonet Vienna GmbH (“GTV”) 


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