The Audo, the new concept space designed by Menu and Norm Architects.

The Audo is the last interior project imagined by Danish brand Menu. Together with Jonas Bjerre-Poulsen and Peter Eland of local practice Norm Architects and with Nathan Williams from Kinfolk, they turned a 1918 building in Nordhavn, an industrial part of Copenhagen, into a multidisciplinary space.

The 2,500-square-metre spaces hosts shared spaces, including a co-working area, concept store and café, alongside 10-room of the boutique hotel on the upper floor. ‘The concept of The Audo is a hybrid,’ says Bjerre-Poulsen. ‘On the outside it has historical references, but on the inside, the building is a rational, industrial concrete structure that allowed us to transform it rather freely.

Internally, the team in fact chose to evoke a refined ‘collector’s home’, where furniture, lighting and accessories by Menu sit alongside a curated edit of pieces from friends of the brand and pieces of art.

The space on the ground-floor is quite raw and industrial with concrete floors and perforated black metal ceilings. Velvet armchairs and marble coffee tables create a nice contrast and add coziness to the space.

Each guestroom differs in design, but all share a similar serene aesthetic with distinctively Danish furniture. The colour palette in each is unique, running from warm earthy shades, from chalky whites to pink-tinged terracotta and natural leather.

Our move to The Audo highlights the multidisciplinary, unifying nature of design, while serving as a showcase and testing ground for new concepts,’ says Joachim Kornbek Hansen, design and brand director of Menu.

I am so curious to see this place, another good reason to go back to Copenhagen soon.

Photography by Mario Depicolzuane and Jonas Bjerre-Poulsen.



Århusgade 130
2150 copenhagen


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