What will Ikea, the most beloved Nordic brand, reserve for us at the Milan Design Week 2018? Here is a small preview for you. Ikea enters the city, from the 16th to the 28th of April, in the marvelous setting of the cloister of the Ca ‘Grande of the State University with the exhibition Alla scoperta dell’infinito (Discovering the Infinite).
The inspiration for this installation comes from Ikea’s 2018 motto “We are meant to change” and it focuses on the concept of a home in the making.
The project is curated by architect Lorenzo Damiani and takes the form of a small house with a handle on the roof, a small transportable house designed to meet the needs of everyone and our contemporary lives. It is characterized by a fir wood structure with a natural finish. The peculiarity resides in the interiors where the surfaces are covered with modular IKEA components arranged in a heterogeneous way to create a single composition where the single element fades into the whole.
Another exhibition at Superstudio Più (Tortona Design District) pays tribute to the Swedish colossus with the exhibition “IDEA – The Design Supermarket“, curated by Danish designer Niklas Jacob: eighteen designers exhibit do-it-yourself flat-pack projects. But this exhibition plays with irony, it is not in fact about common objects but very unusual projects: the spare wheel that can be assembled, the closet to hide the lover, the dining table for those who are always on a diet, the pedestal for egocentric, the bookcase for a single favorite book, the cradle that looks like a boat and more.