Rediscover: the new colors of Jotun Lady for 2021

Every end of August, many companies begin launch their new catalogs for 2021 (we saw the new Ikea catalog in the previous article). JOTUN, a Norwegian paint company, also presented the new colors for 2021 on August 20th. 29 colors that compose 4 different palettes. The palettes are presented through four stories that help us rediscover the home with new…

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Ikea 2021 catalog – my 10 favorite new products

The new IKEA 2021 catalog was released on August 21st. It is a special edition because this year the Ikea’s catalog turns 70! Did you know that, by diffusion, the catalog is the second publication after the Bible?!? It seems incredible but it is true, just think that it is published in 50 countries around the world. On the Ikea’s…

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“Stelo”, the single flower vase I designed for Hiro.

I am proud to present STELO, a single flower vase entirely designed by me and now produced and sold by the Italian company Hiro. Stelo is a vase with minimal and essential lines designed to support and enhance a single flower. The vase is reduced to its essentiality and almost disappears, it becomes a functional object to highlight the flower…

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The Box: a new life for an abandoned hotel in Riccione

In the Italian seaside town of Riccione, the Hotel Sixty was left abandoned for 9 years. Following an eight-month renovation, Marianna Chiaraluce and Alfredo Monetti of branding and strategy firm Hospitality Mood, gave a new life to the abandoned hotel as The Box. “The Box’s philosophy rotates around a simple concept: less, but better” said Marianna Chiaraluce and Alfredo Monetti….

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Gold – a new neutral color

Is gold becoming a new neutral color? My answer is yes and I think the photos I have selected for you will prove it. For some years now, gold and brass finishes (both in brushed and polished versions) have come back strongly in our homes. Until now, they were mainly used for details and accessories (lamps, tables, decorations, etc.) or…

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